Ocean Terrace | The Boundary
North Beach has long occupied a distinct place within Miami Beach. Stretching roughly from 63rd to 87th Streets, the neighborhood is known for lower-scale buildings, oceanfront parks, the Miami Beach Bandshell, and Normandy Fountain.
Its profile is changing. Luxury condominium projects, hotel residences, public-space plans, and new restaurant concepts are bringing more attention to an area that has historically felt more residential than South Beach and less polished than Surfside.
Norma-Jean Callahan, who leads sales at Ocean Terrace, said the interest is tied to qualities North Beach already had. “North Beach has always had the fundamentals that luxury buyers look for: direct oceanfront access, a quieter residential feel, and proximity to Bal Harbour, Surfside, Mid-Beach and the rest of Miami Beach,” Callahan said. “What is changing now is that buyers are increasingly seeking privacy without sacrificing walkability, and North Beach offers a rare opportunity to deliver both in a sophisticated oceanfront setting.”
That combination is driving the current wave of development. One of the most closely watched projects is Ocean Terrace, the Witkoff and Ocean Terrace Holdings development planned along the oceanfront. The project spans 350 feet of shoreline and includes residences and hotel rooms, retail, a private members club, and a public park.
Ocean Terrace | Thomas Loof
Robert A.M. Stern Architects is designing the interiors, while Revuelta Architecture International is serving as the architect for the buildings. Landscape work by Enzo Enea and a park by Raymond Jungles add to the project’s broader plans for the oceanfront site.
For Callahan, Ocean Terrace is a rare full-block opportunity in a neighborhood with real history. Every residence is planned with direct ocean views, while the public park and hospitality components are intended to serve both residents and the wider North Beach community.
Sales launched with pricing beginning at $6.3 million, and completion is expected in 2029. The offering includes 52 private condominium residences, 24 resort residences, and 42 hotel guestrooms.
“Over the past decade, North Beach has started to move from a beloved local gem into a more widely recognized neighborhood, while still holding onto the character that distinguishes it from South Beach or Surfside.”
– Norma-Jean Callahan, sales lead for Ocean Terrace
Ahead of the towers’ completion, Ocean Terrace has already begun shaping the neighborhood through Ocean Terrace Park, a new public five-acre oceanfront park in North Beach featuring Reflection, French artist Prune Nourry’s first U.S. public art sculpture.
Lefferts has also become one of the area’s most active developers. The firm has completed 72 Park and is moving forward with Palma Miami Beach Residences, where construction began in late 2025. Its pipeline also includes 72 Carlyle, a planned 20-story condominium with interiors by Piero Lissoni, and a smaller mixed-use project.
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Other sites are moving through their own redevelopment plans. Ella Miami Beach, a 10-story boutique condominium, is under construction. The Kolter Group has acquired the Normandy Plaza Hotel site, with plans tied to a luxury condominium project along Collins Avenue.
Ocean Terrace | The Boundary
The former Deauville Beach Resort site once held one of Miami Beach’s best-known hotels and is remembered in part for hosting The Beatles during their 1964 appearance on The Ed Sullivan Show. The hotel closed in 2017 and was demolished in 2022 after years of deterioration. Terra and the Meruelo family are moving forward with a hotel and condominium redevelopment on the 3.8-acre oceanfront site, with design involvement from Foster + Partners, Shulman + Associates, and ODP Architecture & Design. Its approval marked a major step for North Beach, with the development expected to create jobs and $300 million in taxes for the area.
North Beach Oceanside Park, which spans nearly 28 acres, is undergoing improvements tied to pathways, landscaping, restrooms, lighting, and picnic areas. And the historic Byron Carlyle Theater is being renovated into a multi-institutional cultural and artistic center.
The public work broadens the story beyond private towers. As new projects increase prices and density in North Beach, the quality and accessibility of parks, civic spaces, and street-level amenities will play an important role in shaping how residents experience the neighborhood.
The next phase will be seeing how North Beach absorbs this attention while maintaining the local texture that made it compelling. Its parks, older apartment buildings, restaurants, and beachfront remain central to what defines the neighborhood. The projects now moving forward will help determine how the neighborhood evolves in the years ahead.
